Theorist-Henry Jenkins

• media is shaped by teenage needs
• media is behind social + cultural advancements - but it sees what is needed and adapt accordingly
• constant drive for technological improvements
• Collective intelligence - everyone knows something- everything is pooled together to create the information --> Wikipedia is a process, the information is pooled and is constantly being changed/refined, so the question is not 'Is Wikipedia reliable?' but 'When will the process finish?'
• in the future collective intelligence will reap in rewards as it gets better
• we are combined with media--> our relationship is second nature for the younger generation as we have been brought up with media surrounding us (it is leaving the older generation behind) - media technologies will continue to grow!!

What do you think has been the biggest advancement in technology in your generation? Why? 

The biggest advancement in technology in my generation is the advancement of the internet. The internet has gone from being primitive is its programming, processes, and speed to the fast almost instantaneous (most of the time) way that the masses gain their information. The use of the internet has increased dramatically due to the new networks that are about. These networks such as the social networks like Facebook are changing the way that the younger generation communicate not only locally but internationally as well. These social networks were introduced via the internet due to the teenage demand of instant gratification, we as a generation are impatient in the way that we want the information that we need now, not having to search through books or other resources. The internet give us this information all in one place, i.e Google.
Another advancement in the internet is the ability to download pretty much anything we want, we can also watch whatever we want at any given time due the the creation of programmes such as iTunes and Youtube. These programmes help as they are designed with our social developments in mind. Many people now don't have the time to sit down and watch their favorite TV programme/Film but now we can watch them on the move via our phones or laptops whenever we have the time.