Henry Jenkins
. works as a lecturer in America
. lots of media qualifications
. participatory theory
affected by boardrooms and teenagers. they get what they want and this could include illegal media. i.e. downloads.
most people demand convergence in media
companies own the rights to media
using youtube, face book, myspace allows media to grow and be accessed by all.
nobody knows everything but everyone knows something. everyone puts their intelligence together to help create media. it able us to expand communities and knowledge. everyone produces media and we all access it.
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