Henry Jenkins

The points that Henry was making were:

Teenagers and younger generations demand that they can have access to all media whenever they want, so companies are trying to converge technology as much as possible to keep up with their demands. This means that the consumers shape how we receive media rather then the companies that produce them.

He believes that collective intelligence is a very powerful asset that allows anyone to gain information about any subject however at the moment we must question the reliability of the source as collective intelligence is a process therefore it will always be changing as peoples opinions develop. Unlike encyclopedias which have been put together by just a few professional opinions making it a product rather then a process this means that the information is more reliable but not as vast as all the information avalible on the internet. Henry says that nobody knows everything but everybody knows something no matter how niche it is, it helps expand our collective intelligence. It allows people to learn about things that they may never have thought about or had access to.

Henry says that media is everywhere in our lives in is unavoidable to the most obvious step is to embrace it and learn to use it to our advantage. He says that to the younger generations it has become 2nd nature to apply everyday uses to technology such as social networking like Twitter so they can communicate in real life and online simultaneously.

He concludes that as the younger generations grow up and accept more responsibilities there will be more legitimate applications for technology and online medias used in everyday life.