Introduction- Talk about the relationship between producers and audiences. Pre broadband, producers would be the ones to decide what everybody would watch and would control how audiences would view the media. for example there would only be a few channels on the tv and just blockbusters and a select few independent films at the cinema. Now with broadband and such sites like Youtube it is the audiences that make the media for audience, this is called prosumers, this ties in with henry jekins' theory of participatory culture where everybody can produce their own media. This has changed the way that audiences watch film and tv.
Main- Changes with production because of the broadband internet generation, anybody can put their own videos on sites like youtube or vimeo, people like Charlie McDonnel now can make a good living by making youtube videos, these people are called prosumers as they are still banded as an audience of media but they also produce videos and other things. Again links with Henry Jenkins, participatory culture. Exhibition - because of broadband film trailers are available 24/7 at a wide variety of different websites and they are generally relased way before they would be on tv or in the cinema, this allows sites like Ultra Culture (an informal but well informed and articulate review of different movies) to become a sufficient way of getting the latest news about new and old films. And now popular review has become a more relied upon source compared with critic review.
Crowd sourcing is another product of broadband, this is when for example a band or a movie producer will put out onto sites like Mindshare that they are looking for people who have certain skills to work on a project with them, this allows them to get free support etc with making their media product. Crowd sourcing is a term that was coined by Jeff Howe
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