Question 1

What impacts has the internet had on media production, distribution and exhibition?

Intro:

- Broadband has made media available worldwide and anytime 
- Broadband internet has allowed people to provide services to people and homogunised cultures.


Para 1:


- Broadband has allowed anyone to become a producer of media via platforms such as youtube.com. Henry Jenkins theory of participatory culture expresses this. This is because  everyone can create and upload videos so they are prosumers.
-This expands communities
- Extend opportunities
- Exchange knowledge
- Broadband has connected the whole world and allows anybody to exhibit their media and become online celebs.



Para 2:


- Broadband has made distribution of media easy
- Chris andersons long tail theory explains this by saying that pre broadband niche films and media were hard to find and expensive but since the introduction of a global broadband it has made distribution of media easier and cheaper
- Also globalisation has lessened trade barriers so global media organisations like google have become global players because they reach a worldwide audience.
- has spread the wests message across the world because most global companies come from the wests.
-creatres cultural homogensation


Para 3:

- Production of media has improved with broadband by using sites like mindshare.com to get help from professionals to create media products.
- Jeff Howes theory Crowd Sourcing says that when someone puts their intent out onto the internet and then gets free support/info/ideas and labour from other people via the internet to create a product.