production- Internets impact- Crowd sourcing allows production teams to receive feedback from the internet to what a target market wants as well as feedback from ideas. This is free support and such examples are from Okgo who received free labour and equipment in the production of there music video.
Globalization- The globalization of TV and film on the internet has been mainly produced by American production teams. The effect of this is , it produces an image of American values and messages that are widely watched by the wider audiences across the world. Production teams are influenced by this copying and producing similar products of TV and film streamed on he internet ,shown through you tube and other streaming sites.
Distribution- Hnery Jenkins participatory culture. Everyone is a producer. This means that they can distribute their products through youtube for free. This also can help small productions become well known through viral marketing and the Long Tail theory. The internet also helps prosumers. They can use websites like youtube to streamline their films or TV shows. This was shown through 'born of hope' film that is meant to be a prequel of Lord of the Rings. Social networking allows the consumer to distribute pieces of media without realizing. For example, posting a song on your Facebook wall.
exhibition- The impact of the internet on exhibition has allowed films to generate a following through there own websites. Examples - little miss sunshine , misfits.
Film and TV have a platform to release trailers that can help produce an hype / more audiences for the film or TV.
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