2. In the last few years what have been the most significant developments in how individuals use the internet?

introduction -


PARICIPATORY CULTURE - Henry Jenkins says that we able to create and share with websites such as youtube. This however is not necessarily correct since it has been proven the majority of people using Youtube are white middle aged men.
LONGTAIL - Chris Anderson, niche markets. This theory is believable since we can access obscure products on websites such as amazon which caters for a wider market.
JEFF HOWE- Crowd sourcing means people can create their own media very cheaply with the help of other people willing to join in.

Conclusion
Future. in the future i believe that the internet will take over the tv and everyone will be watching everything online. nuffsaid.